Senior Marketing Manager, Field Marketing

103 days ago

Location
Paris, Île-de-France, France
Role
Project Manager
Contract
type.
Salary
n/a

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Regional Marketing Team leads the generation of pipeline through the execution of demand generation activities across outbound and inbound campaigns and events. The team works collaborate closely with the local field sales, pre-sales, partner & alliances, and value management teams by creating plans and aligning campaigns to business objectives.

About the Role

We are looking for a Senior Marketing Manager, Field Marketing to support our mid-market growth strategy in France. This is a hands-on, multi-disciplinary and multifaceted position, requiring close collaboration with the local Sales Teams, our Pre-Sales organization, the Partner & Alliances Team, Value Management as well as Global and EMEA Marketing functions.

You will join our local team and work closely with EMEA-wide and global marketing colleagues across a number of functions such as corporate communication & PR, Digital and Social marketing, and Product Marketing. You will be based in our Paris office and report to the Head of Marketing, France.

What you will do:

As a Senior Marketing Manager, Field Marketing you will design, execute and deliver high performing demand generation marketing campaigns to a variety of target audiences, which drive pipeline for our Sales organization. The Senior Marketing Manager oversees regional marketing campaigns for the France organization ensuring they are effective and carried out according to the company’s goals.

Work closely with the local Sales Teams and Sales Development Team, be their first point of contact and align marketing campaigns to business and Sales team priorities
Make data-driven decisions to improve return on investment of marketing campaigns, adjust strategies based on tracked information, and update lead flows to ensure maximum efficiency
Identify audience segmentation strategy; vehicle and media mix recommendation, timing and forecast of results
Plan, design, implement and analyze Demand Marketing campaigns across all inbound and outbound channels, and build the right marketing journey
Arrange and implement digital and in-person events
Assess and collaborate with partner marketing
Identify and develop new marketing opportunities based on market analysis, and customer & sales feedback
Work with appropriate teams (e.g. product marketing, content marketing, communication and customer marketing) to use appropriate messaging platforms, content, and stories from each campaign
Ensure all marketing campaigns are delivered on time and within budget
Project-manage all campaigns from beginning to end, ensuring they meet the target objectives
Take ownership for the business impact of each program (MQL, S1, ACV) working closely with sales development and sales functions to ensure effective follow-up
Collaborate external agencies as required
Report on campaign return on investment and provide recommendations to key stakeholders

About You

Basic qualifications:

Bachelor’s degree and a minimum of 5-8 years of relevant B2B Marketing experience within a High-Tech company
Data Driven B2B marketing professional with a proven track record to deliver commitments on time while achieving or exceeding business goals and pipeline creation
Ability to think strategically and implement tactically
A consistent track record to drive cross-functional teams to meet business objectives and influence co-workers while encouraging strong working relationships
Solid understanding of development and execution of integrated campaigns
Excellent verbal, written, visual/presentation skills in French and in English.
Track record of leading multiple marketing programs simultaneously

Other qualifications:

Enthusiasm for challenges and strong work ethic with a ‘can do’ attitude
Objectivity and willingness to others' views while continuously building a positive team spirit
Experience in reporting on campaigns using Salesforce and Tableau

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!