Salesforce Marketing Cloud Application Specialist

As a Salesforce Marketing Cloud Application Specialist, you will build and execute omni channel automations within Salesforce Marketing Cloud. You will be a technical contact working closely with a digital strategist to map business needs to Marketing Cloud solutions and execute on the campaigns in Email Studio, Automation Studio, and Journey Builder. A knowledge of Salesforce Marketing Cloud platform, processes, and best practices in automation are needed for this position.

Responsibilities:

• Configure, test and deploy marketing automation campaigns within Salesforce Marketing Cloud.
• Build out customer lifecycle journeys and email campaigns using Salesforce Marketing Cloud including automated and triggered campaigns.
• Monitor technical performance of assets and test/troubleshoot.
• Provide product and subject matter expertise to internal client teams.
• Estimate effort required to implement proposed solutions.
• Build and maintain solution related documentation.
• Daily standups with agile team Business Analyst and Product Owner. Regular Teams chats and meetings available as needed

Technical Skills Required:

• Marketing Cloud Administrator Certification.
• Marketing Cloud Developer Certification.

Desired Skills:

• Marketing Cloud Email Specialist Certification.
• Marketing Cloud Consultant Certification.
• Marketing Cloud to CRM Connect familiarity with Data Extensions, Audience building, and Journey Automation using Sales and Service data

Soft Skills Required:

• Ability to clearly communicate in verbal and written documentation.
• Eager to learn new applications and technologies.
• Ability to follow documented standards to build enhancements.
• Critically think through design elements to bring industry best practices.

Education & Experience Required:

• A 4-year college or university degree in Information Technology, Computer Science or related field of study.
• Minimum of 3 years of marketing Cloud experience.
• Equivalent experience may be substituted for education.