Salesforce Marketing Cloud Developer
Location
Palatine, Illinois, United States
Role
Developer
Contract
type.
Salary
$68,529 - $106,692
Date: Aug 22, 2024
Location:
Palatine, IL, US, 60067
Responsibilities:
- Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices.
- Own development of email campaigns. Including automated campaigns, newsletters, and product recommendations. Build highly dynamic campaigns using HTML and AMPscript.
- Develop and optimize email template portfolio for continued A/B testing, mobile optimization, and dynamic personalization according to business rules and logic.
- Perform QA testing using email testing and analytics platforms such as Litmus to ensure segmented audiences and content are accurate and rendering properly across different devices.
- Partner closely with Marketing and Engineering teams, to turn compelling and personalized email notifications into reality.
- Set up, test, and report results on sweepstakes opt-in landing pages on the website.
- Execute email setup and deployment via SFMC (Salesforce Marketing Cloud) – must have strong grasp of all functions within SFMC (Salesforce Marketing Cloud) and provide seamless walkthrough/overview.
- Manage and segment audience data using the various Marketing Cloud and CDP tools (audience builder, data extensions, API, filters, queries, etc.).
- Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.
- Leverage SFMC tools and scripting languages to update content and enable dynamic content/personalization.
- Serve as the Technical Subject Matter Expert of the Segment CDP (Customer Data Platform) – must have strong grasp of all functions within the CDP. If no prior experience with Segment, candidate must be able to quickly gain deep understanding of it.
- Partner with Marketing channel leads to facilitate omnichannel consumer journeys via the CDP. This includes creating audiences, journeys, and connecting sources and destinations to the CDP.
- Assess performance of digital omni-channel journeys/executions through timely KPI reporting. Partner with Marketing channel leads to identify and drive optimizations.
- Responsible for process and systems to manage data quality, ensuring production data is correct for each campaign.
- Collaborate with analytics & marketing teams to improve data models that feed business intelligence tools, increasing data accessibility and fostering data-driven decision making.
- Fully participate in all training initiatives and activities.
- Perform other duties and projects as assigned.
Qualifications:
- 5+ years, HTML, CSS, Responsive, Email, CRM and/or Email Coding
- Knowledge of CRM platforms: 3+ years Salesforce Marketing Cloud required
- Salesforce certifications a plus but not required
- Experience with Litmus/other testing platforms
- Use Marketing Cloud scripting languages / AMPscript.
- Develop all email templates and promotional content within production schedules
- Knowledge of results-driven email metrics, specifically A/B testing and KPI tracking.
- Experience with Adobe Creative Suite applications, specifically Photoshop
- Set-up automated email templates, queries and reports focused on improving the consumer experience.
- 2+ years experience with Customer Data Platform, Segment is preferred
- High level of ownership of responsibilities, forward thinker, always working towards elevating brand opportunities.
- Must be self-motivated and able to work independently, as well as part of a team.
- Highly organized with the ability to multitask, prioritize, and problem solve in an entrepreneurial, deadline-driven environment.
- Possesses strong business ethics and is reliable.
- Have high energy, a confident manner.
- Proficient in Microsoft Office (Word, Excel, PowerPoint).
- Impeccable documentation skills with a strong attention to detail.
- Presence in Weber HQ (Palatine, IL) office.
Weber-Stephen Products LLC
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