Salesforce Marketing Cloud Developer

About TAP CXM:

TAP CXM is a leading customer experience management consultancy dedicated to helping businesses transform and optimise their customer engagement strategies. Our team of experts leverages innovative technologies and strategic insights to drive personalised and impactful customer experiences. We partner with clients across various industries to deliver exceptional CXM solutions that create lasting customer relationships.

Role Overview:

The Salesforce Marketing Cloud (SFMC) Campaign Developer will be responsible for designing, building, and optimising marketing campaigns within the Salesforce Marketing Cloud platform. This role requires a deep understanding of marketing automation, data management, and customer journey mapping.

This role is dedicated to crafting and executing innovative marketing campaigns that enhance the customer journey and deliver personalised experiences at scale. As an specialist in Salesforce Marketing Cloud, you will leverage the platform`s full suite of tools to drive engagement, conversion, and customer loyalty.

Responsibilities:

· Design, develop, and execute multi-channel marketing campaigns using Salesforce Marketing Cloud.

· Build and manage customer journeys, email templates, landing pages, and web forms.

· Utilise Marketing Cloud tools such as Email Studio, Journey Builder, Automation Studio, and Contact Builder to implement campaigns.

· Develop and manage email marketing campaigns, including template creation, content integration, and deployment.

· Monitor and analyse campaign performance, providing insights and recommendations for optimisation.

· Troubleshoot and resolve technical issues related to campaign execution.

· Implement and manage automated marketing workflows to streamline campaign processes and improve efficiency.

· Ensure data integrity.

· Utilise advanced segmentation techniques to target specific audience groups and personalise marketing messages.

· Stay updated with the latest Salesforce Marketing Cloud features and best practices.

· Conduct A/B testing and leverage analytics to drive continuous improvement.

· Develop and maintain documentation for processes and configurations.

Qualifications:

· Experience in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Social Studio, Mobile Studio, and Audience Builder.

· Proficiency in data management within Marketing Cloud, with the ability to design complex data models and segmentation strategies.

· Strong skills in marketing automation, journey design, and the implementation of dynamic content and personalisation.

· Ability to design and send marketing emails, with knowledge of HTML and CSS for customisation.

· Analytical skills to develop insights from campaign data and drive data-driven decision-making.

· Salesforce Marketing Cloud certifications (e.g., Email Specialist, Marketing Cloud Consultant) are a plus.

· Knowledge of marketing automation best practices, CXM strategies, and digital marketing trends.

• Excellent problem-solving skills, attention to detail, and ability to work effectively in a fast-paced, collaborative environment.
• Exceptional communication and interpersonal skills, with the ability to present technical concepts to both technical and non-technical stakeholders.
• Bachelor's degree in Computer Science, Information Technology, Marketing, or a related field would be preferable.

Benefits:

• A competitive salary linked directly with experience.
• Profit-based company bonus scheme; If TAP is successful, we want to directly share this with the team that makes it happen.
• Fully funded private healthcare scheme.
• 25 days holiday each year, plus bank holidays.
• Company pension scheme.
• We operate a number of other benefit schemes that include, cycle to work, buy and sell holiday scheme, online training and a travel card loan scheme.
• Hybrid and flexible working.
• Professional development opportunities and ongoing training in Adobe Campaign and CXM technologies.
• Dynamic and inclusive work environment that values creativity, innovation, and teamwork.
• Opportunity to work with diverse clients and industries, contributing to meaningful CXM initiatives.

Our office is based in Southwark, walking distance from Southwark, Waterloo, Borough and Lambeth North. Working hours are Monday to Friday 9:00am until 5:30pm. We have a hybrid working approach which allows for a 50/50 split between home and office working.

Here at TAP CXM we are dedicated to diversity in the workplace and committed to treating all our employees and job applicants equally. We embrace equal opportunities and are opposed to discrimination on any grounds.

We have broadened our approach to encourage diversity and inclusion at all levels and in all roles. Our Board are right behind us.

All applicants must have rights to work in the UK and be willing to undertake the relevant pre-employment screening checks should your application be successful.

Job Types: Full-time, Fixed term contract
Contract length: 12 months

Additional pay:

• Bonus scheme
• Quarterly bonus

Benefits:

• Casual dress
• Company events
• Company pension
• Health & wellbeing programme
• On-site gym
• Private medical insurance

Schedule:

• Monday to Friday

Application question(s):

• Are you willing to commute to the office 50% of the time?

Experience:

• SFMC: 1 year (required)

Work Location: Hybrid remote in London, SE1 8HP