Global Product Owner CRM & Content Automation

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in medical devices, diagnostics, nutrition, and branded generic medicines. Our goal is to improve the lives of more than 3 billion people by decade's end – reaching 1 billion more than we do today, each year. Our 113,000 colleagues serve people in more than 160 countries.

About the Position:

The healthcare landscape has dramatically evolved during the last several years. Consumers expect to have more control over their information and care decisions in a personalized and accessible environment. To be successful in this space, it is imperative Abbott creates a best-in-class customer experience through a leading digital ecosystem that is personalized and builds trust across all of Abbott’s channels.

Our Diabetes Care division has a pipeline with products that are squarely focused on the consumer. With revenue of >$5B in 2023, is a global leader in providing life changing technology for the management and treatment of people living with chronic conditions including Diabetes.

As Global Product Owner, CRM & Content Automation, this position report to the Global Content & Channel Director and will be responsible for leading the strategic development of a CRM and Content Automation Solutions. The Global Product Owner of CRM and Content Automation will provide expertise, vision, and leadership to define and implement Customer Relationship Management (CRM) and Content Automation Solutions to build a long-term customer experience with our Brand. Provide strategic direction for tools and technology to support the implementation and execution of the customer relationship and Content automation campaigns strategy.

Key responsibilities:

• Responsible as a Global Product Owner for FreeStyle Libre (FSL) CRM & Content Automation to provide a standardized CX across the channels
• Translate roadmap and vision into actionable tasks
• Visionary, analytical, resourceful, and detail-oriented
• Proven track record of excelling under a fast-paced environment and being able to manage among various stakeholders cross-functionally, internally and externally, as well as, high performing operations
• Ensure integration with all the Channel Solutions available and alignment with the overall brand strategy
• Partner with internal and external resources to support company, division, and brand goals and maximize margin on tactical needs
• Identify Customer lifecycles and partnering with GMI to develop key customer segments
• Develop an automated process for reporting CRM and Content Automation campaigns
• Provide learnings and insights to keep improving the CX
• Partnering with IT to develop and implement technology roadmap suited to support the needs of the business regarding data/address hygiene, and data base analytics
• Collaborate with direct team to audit, develop, establish, and maintain appropriate controls and processes to ensure proper levels od data/address hygiene
• Provide ongoing innovative solutions for business improvements, issues and needs.
• create an operating environment and establish performance standards that results in industry-leading customer relationship and content automation solutions in a “test and learn” culture

Qualifications & Skills:

• +8 years of experience in CRM/ Content Automation Solutions, sigital marketing or similar role
• B.A. or B.S. degree ni Marketing, or related field required: MBA preferred
• Experienced in develop and execute CRM & Content Automation Solutions
• Management and database operations with positions of increasing responsibilities
• Strategically and analytical capable to match day-day execution requirements
• Excellent written and verbal communication skills
• Demonstrated ability to collaborate and influence with people outside your immediate team
• Ability to craft business cases to influence and advocate with different cross-functional partners
• Deep expertise and knowledge of CRM & Content Automation tools (Hubspot, Marketo, Adobe, SalesForce, Selligent)
• Proven track record leading successful team and projects
• Ability to manage multiple projects, prioritize and meet tight deadlines in a fast-paced environment
• Ability to collaborate effectively with global stakeholders across multiple time zones and non-traditional work hours.

Working At Abbott

At Abbott, you can have a good job that can grow into a great career. We offer:

Training and career development, with onboarding programs for new employees and tuition assistance.

Financial security through competitive compensation, incentives and retirement plans

Health care and well-being programs including medical, dental, vision, wellness and occupational health

Paid time off.

401(k) retirement savings with a generous company match.

The base pay for this position is $144,100.00 – $288,300.00. In specific locations, the pay range may vary from the range posted.